If the UK bus industry wants to be a serious growth business in an increasingly urban world, it needs to compete with the decision to buy a car and not simply the decision to use it at the margins.
Is it brave and bold enough to stake its future on building on its position as the biggest ride sharing business in the UK and realise the time has come for it to shine as the beating heart of the ride sharing revolution ?
To let the past go and embrace a new future where a smartphone app replaces a windy bus stop, old fashioned pricing models and rigid timetables ?